Island Style Organic is an Australian-owned brand producing premium plant-based coconut milk yoghurt made with high-quality organic ingredients. Created on Queensland’s Sunshine Coast, the Luxe Coconut Milk Yoghurt range was developed to deliver a rich, creamy and indulgent alternative within the growing dairy-free category.
Having previously designed packaging for the Island Style Organic yoghurt range, RPJ Design was re-engaged to create a new premium packaging system that would stand apart in a category dominated by light and minimal visual palettes. Inspired by the product’s luxurious texture and quality ingredients, we developed a bold black and gold design direction that created immediate shelf impact while reinforcing the range’s elevated positioning.
Rolled out nationally through Woolworths, the final packaging brought a distinctive and sophisticated presence to the yoghurt aisle, helping communicate the richness, quality and indulgence of the product at first glance.