BTFU combines cutting edge sports content, best of breed sports tipping service and a fashion brand dripping with urban culture. Unfiltered, honest, passionate and unique, giving the sports lover an alternative to the traditional, biased and mundane mainstream media.

BTFU engaged RPJDESIGN to produce a minimal and super sleek brand identity. One that would have the power to be applied to various mediums without any compromise. After we successfully brought this to life, we collaboratively designed an urban inspired basics clothing range and then designed and developed the new BTFU media website platform which is home to all of BTFU’s media content across all sports categories.¬†


Identity Design
Graphic Design
Website Design & Development
Motion & Animation
Apparel Design
Print Collateral

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