Luxe Roses began as a premium rose gifting service and evolved into a luxury gifting platform built around beauty, craftsmanship and personal expression. With a focus on curated products, bespoke hampers and elegant gifting experiences, the brand required an identity and digital presence that could reflect its premium positioning while supporting a highly customised customer journey.
RPJ Design was engaged to lead the rebrand and creative direction, developing a distinctive visual identity centred around a refined, semi-abstract rose brandmark. From there, our partnership expanded into a complete brand ecosystem spanning packaging, print, gift cards, brochures, photography direction, advertising, signage and digital design.
At the heart of the project was a custom-built eCommerce platform, designed to support both curated gift hampers and the bespoke “Curated by You” experience, allowing customers to build their own luxury gift boxes from a carefully selected range of premium products. The result is a sophisticated and highly considered brand experience that brings together strategy, design, photography, packaging and technology to elevate the art of giving.
Scope
Creative Direction
Visual Identity
Branding
Graphic Design
Packaging
Photography
Website Design
Website Development
E-Commerce
Printing
Luxe Roses really do make your gifting stand out – thier elegant, memorable and distinctive products are exquisitely packaged to deliver the delight you want! Their team can assemble an extraordinary combination of luxurious, artisan products for your loved one, friend, work associate, client, occasion – or just because.
Elevate your gift with the option to design a tailored gift box, assembled to perfection with the option of a beautifully scripted handwritten card and magnificent everlasting posy. All gifts are carefully wrapped up in a stylish soft touch box tied together with a grosgrain ribbon and shipped direct to your door, or your recipient’s door.
Give a gift that displays a truly personal touch and show your sense of style with Luxe Roses.
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