Yello helps cafes, restaurants and fast food vendors efficiently manage their home delivery and helps drivers find new driving opportunities.
Yello were looking for a creative approach in their nationwide driver recruitment campaign. After deciding on vector graphics to feature in movie style posters, it was then the idea developed even further. We loved the idea of a wordplay on classic movies and relating them back to the core of business. This project was a lot of fun and we look forward to working with Yello again soon.
CREATIVE DIRECTION | ILLUSTRATION | DESIGN & PRINT