THE LITTLE GENERAL
The Little General Espresso Bar is an arm off the General & Co Coffee and Restaurant Group. This rustic gem has fast become the new hot spot in Riverwood, serving authentic Italian cuisine and gourmet espresso
Following the brand rollout of The General and Co, the Little General also needed an identity without straying to far from its parent brand. We created a version of the General & Co’s logo with the Little General’s brand, using colours which more closely match the interiors we had collaboratively designed for the cafe. Then came the birth of the packaging, menu designs, cafe signage and web design. We embraced the rustic concept with the integration of sustainable timber elements for the outdoor swing sign and took more of a risk with the Little General’s uniforms, creating a playful take on a modern Italian barista with a herringbone hat, little general badge and full length cross strap apron.
BRANDING | PACKAGING | ILLUSTRATION | SIGNAGE | INTERIORS | WEB DESIGN & DEVELOPMENT
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