The General & Co is a new to market Sydney based coffee and restaurant group.
RPJ Design was initially approached to provide advice on how to brand their new cafe concept, after only the first meeting, the owners quickly realised that there was much more to do than a simple logo to truly bring their brand to life.
Our collaborative design of the outdoor cafe combined antique decorations and timbers with a few contemporary elements such as the copper chairs and tables which created a stunning contrast, simplistic yet on-trend. We translated this theme into the entire brand rollout which included the food and coffee packaging, menu designs, cafe signage and umbrellas, uniforms and web design.
BRANDING | PACKAGING | SIGNAGE | WEB DESIGN & DEVELOPMENT